Explore Insights by Industry
While general CAC principles apply across the board, understanding the specific nuances, benchmarks, and common practices within your industry is key to effective analysis and optimization. Select an industry below to access its dedicated calculator and relevant insights.
SaaS Insights
Focus on MRR/ARR, LTV:CAC ratios, payback periods, and churn impact common in software-as-a-service.
Go to SaaS CalculatorE-commerce Insights
Explore CAC in relation to Average Order Value (AOV), repeat purchase rates, and common online advertising channels.
Go to E-commerce CalculatorFinancial Services Insights
Understand CAC within the context of compliance, trust-building, high LTV potential, and long sales cycles.
Go to FinServ CalculatorHealthcare Insights (PAC)
Calculate Patient Acquisition Cost (PAC), considering HIPAA compliance, referral networks, and insurance impacts.
Go to Healthcare CalculatorReal Estate Insights
Analyze CAC for agents, brokers, or developers, factoring in listing costs, high transaction values, and networking.
Go to Real Estate CalculatorRestaurant Insights
Estimate CAC for restaurants, cafes, or bars, focusing on local marketing, delivery apps, and repeat business.
Go to Restaurant CalculatorProfessional Services Insights
Calculate CAC for agencies, consultants, and law firms, including non-billable time and thought leadership costs.
Go to Pro Services CalculatorMedia & Subscriber Insights
For publishers and streaming services, focusing on subscriber acquisition, content costs, churn, and ARPU.
Go to Media/Subscriber CalculatorNon-Profit Insights (DAC)
Calculate Donor Acquisition Cost (DAC) for non-profits, focusing on individual donors and fundraising efficiency.
Go to Non-Profit Calculator